At Jinmee, we follow the Korean "skincare first" philosophy, which embraces the idea that it is best to treat the root cause of your skincare concerns rather than masking them with makeup. The Korean approach to skincare is more of a lifestyle than a ‘routine’.
Jinmee encourages you to keep using the products you love and that suit you and your individual skin, but to use them correctly to get the most benefit. We focus on how with the right routine, paying attention to hydration and a healthy lifestyle can help you to achieve your skin goals by implementing a few simple steps into your day to day life.
LESS IS MORE
Skincare needn’t be complicated, it’s as simple as that. Whilst Jinmee is committed to promoting and educating on a more Korean approach to skincare, we also understand that many steps (such as the Korean 10 step routine) can seem excessive. This is why we focus on a less is more, no fuss approach, where building your routine around 3 or 4 daily steps can be just as effective.
QUALITY IS KEY
Said to be seven years ahead of the rest of the world in beauty innovation, Korea’s constant evolution and advancement in skin and beauty products make it a front runner in providing the most innovative products in the industry, while still prioritising its focus on natural ingredients with functions that really work. At Jinmee, we are committed to only using what your skin needs and deserves, which are simple products with gentle formulas and non-compromising, quality ingredients.
BE YOUR OWN SKIN EXPERT
No-one knows your skin better than you. But with so many environmental factors and an array of products on the market, it can be difficult to know exactly how to treat your skin concerns. Each of us is responsible for our own skin. All you need are the basics- knowing what different skincare products do, and the ingredients they contain. If this all seems new and confusing to you, don’t worry, Jinmee is here to help you, every step of the way.
SKINCARE THAT CARES
Skincare shouldn’t cost the earth. That’s why at Jinmee we are consciously making the effort to minimize our wastage. In an industry full of plastic and hard to recycle packaging, we are proud to say that our product Hydrapuff is: Vegan, Cruelty-free, Bio-degradable and Recyclable. Jinmee carefully selects our products from brands who share our vision.